Search This Blog

Monday, November 7, 2011

Saturday, November 5, 2011

Customer

The ideal customer for the Spring 2013 collection Nominal would be a woman aged between 25-40.  She is a modern woman that enjoys fine art and architecture.  She lives in a busy metropolitan area, she is constantly on the go between work and her envious social life.  She is a woman that is always fashion forward and someone that sets trends.  She covets well crafted and often astounding fashion accessories. The Nominal woman tends to seek and support up and coming artisans and designers because they create the new and cutting-edge in design.  What she loves about this Nominal collection is that it brings the modern as well as classical elements together to create something beautiful and well constructed.

Purse Supply Depot




I will be purchasing my hardware from the Purse Supply Depot, and these are the kinds of rings and hooks I would like to use.  They come in varied sizes, so I am not contained to only these.

Color Story for Spring 2013

For Spring 2013, I wanted a more neutral color palate with a bright pop of color.  This will reflect the mood of modernism through the color blocking.  The citron color was chosen as the brightest color because green is trending, and the color visually goes well with the soft blue tones as well as the grey tones.  The blues that were chosen have a muted feel, which appeals to the mood I want to convey.